CBS Bets $1 Billion on Tim Allen & Richard Karn’s “Non-Woke” Sitcom in Bold TV Gamble

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In a move shaking the foundations of modern television, CBS has officially inked a record-setting $1 billion deal for an untitled new sitcom starring Tim Allen and Richard Karn. But this isn’t just a nostalgic nod to ‘90s comedy — it’s a high-stakes cultural statement aimed directly at what the network calls “safe and sanitized” TV.

The show, billed as a “non-woke” sitcom by CBS insiders, promises to bring back the kind of blue-collar, unapologetically raw humor that made Allen and Karn household names. It’s the biggest bet on traditional-style comedy in years — and it’s already sparking outrage, applause, and endless headlines.

A Legendary Duo Returns

Best known for their chemistry on Home Improvement, Allen and Karn have long been considered icons of working-class comedy. Their follow-up series, Assembly Required, tapped into that same formula: no frills, no filters — just two guys, some tools, and a lot of laughs.

CBS believes the time is right for their full return to scripted primetime. The new show will follow two laid-off middle-aged men who start a handyman business in a small town. Described as Home Improvement meets The Office (but with fewer corporate filters), the series plans to tackle themes like masculinity, aging, fatherhood, and job loss — all without “walking on eggshells,” according to an executive involved in the project.

The End of Censored Comedy?

“People miss laughing at life,” one CBS insider said. “Not every punchline has to come with a disclaimer. We’re not mocking anyone — we’re just done being afraid of laughter.”

That sentiment taps into a growing frustration among viewers who feel modern comedy has either become too sanitized or too divisive. While streaming platforms experiment with genre-bending formats, The View-style debates, and politically charged commentary, CBS is taking a different route — betting that mainstream audiences are hungry for authenticity and humor that doesn’t apologize for itself.

The Billion-Dollar Question

The price tag? A staggering $1 billion — one of the largest sitcom commitments ever made by a major network. Critics have been quick to pounce on the number, with some calling it an outrageous overinvestment in a potentially outdated model.

But CBS seems unfazed.

“Tim and Richard have built trust with audiences that you can’t buy,” a senior network executive stated. “They’re not chasing trends — they’ve always been true to themselves. That’s exactly what people are craving.”

Controversy Brews Before Premiere

Of course, the backlash was swift. Social media lit up with debates over CBS’s use of the term “non-woke,” with critics accusing the network of politicizing comedy and courting division for the sake of ratings.

“Romanticizing the past is not the same as progress,” one critic wrote on X. “CBS just turned a sitcom into a culture war.”

Others questioned whether the show will end up being little more than a platform for coded political messaging — but fans of Allen and Karn pushed back hard.

“You know it’s going to be good when people are mad before it even airs,” one user tweeted.

Industry Impact: Is This the Start of a Trend?

Industry watchers say this bold play could kickstart a broader reawakening for network comedy. Already, rival networks are reportedly fielding pitches for “less restricted” sitcom formats. Streaming giants — always eager to dominate headlines — are said to be exploring ways to strike a similar tone without alienating their base.

“CBS might be out in front of something big,” one producer noted. “If this works, you’re going to see a wave of shows that lean into honesty, not fear.”

What Allen and Karn Say

For their part, both Allen and Karn appear ready to take the heat — and have some fun while they’re at it.

During a recent interview, Allen said, “We’ve all tiptoed around comedy for too long. People miss feeling like they’re in on the joke — not the target of it.”

Karn added, “It’s not about pushing buttons. It’s about pushing laughter back to the center of the room.”

A New Era or a Risky Reboot?

Whether the show becomes a primetime smash or a billion-dollar misfire remains to be seen. But one thing is certain: CBS is no longer playing it safe.

In an era when many networks avoid controversy, this project embraces it — not by design, but by daring to return to a brand of comedy that built American sitcoms in the first place.

If the mission is to make America laugh again — freely, fearlessly, and with a little sawdust in the air — then Tim Allen and Richard Karn might be exactly the duo to get the job done.

 

Stay tuned. This fall, the punchlines are coming — and they’re not asking permission.

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